Updated: Jul 28
Guest Blog by Kevin Foreman
Today I’m going to arm you with three abnormal business growth strategies.
Befriending Your Competition
I want you to reach out and befriend your competition. Let’s say your ten closest competitors.
Be genuine, and take your time, but reach out and build a positive relationship with your ten closest competitors. Even send them clients!
Alright, it’s time to begin breaking this business growth strategy down. By building a positive working relationship with your ten closest competitors you’re given access to a world of information, opportunities, and contacts.
Let me list a few of the positives that can come from this:
One year down the road Competitor X is deciding to leave your industry and casually offers to sell their business to you over coffee. Your company buys out Competitor X and you advance your position in the industry.
You get contacted for a service you don’t specialize in, and you refer the prospective client to Competitor Z. Competitor Z greatly appreciates that and begins referring clients to your business for services they don’t specialize in.
Competitor Y is tired of operating their business and is looking to take their experience to another company. You offer them an opportunity to come to your company with some obvious stipulations in the employment contract. Your team has now gained an experienced, industry leader.
You were able to understand befriending your competition comes with a world of opportunities.
Providing Your Secret Recipe
Tell the world exactly how to do what you do. Tell them all the secrets to mastering your craft.
But wait, why?
The valuable, paying clients that you wish to attract are looking to pay for services anyway. By showing the world how to master your craft you don’t lose anything. In fact, this business growth strategy will only help you to gain industry recognition.
Utilize Instagram, Facebook, LinkedIn, YouTube and events to teach people how to do what you do. In today’s age the benefits of positioning yourself as an industry expert far out way the negatives of teaching people how to do what you do.
Your new following will also market your business free of charge all because of the value you’ve provided.
Marketing Your Business in Daily Life
If you believe your business offers something valuable then you shouldn’t have an issue with this one. This business growth strategy pushes yourself, as the business owner, to market your company at family gatherings, the grocery store, coffee shop, and anywhere else you may find yourself in public.
This is not a normal business growth strategy.
Most business owners would feel rude or pushy to even think of spontaneously building awareness around their product or service in daily life. If your business helps people in some way, which it should, then you should make this business growth strategy a part of your everyday life.
Yes, it should come natural, but let’s be honest if you haven’t done this is a while then it may not come so easily.
It may take time to understand when, where, and how you should be marketing your company in daily life, but make an effort to build awareness of your company. This is also a great way to gain public perception of your industry and maybe some of the misconceptions related to your field.
Market your business in daily life as much as possible. Remember, if your company offers something positive to this planet then there’s nothing wrong with this.
Thank you for reading our Three Abnormal Business Growth Strategies blog. So, what’s your abnormal business growth strategy? Comment below.
President, Black Sheep Business Consulting www.bsbcon.com